In this interview from Coiltech Augsburg, Hana Zikmundova, Marketing and Communications Manager at COMEM Group, discusses networking as a core part of business development and communication in the transformer industry. She explains how marketing can help translate technical offerings into more human language, support sales teams, and attract younger talent to the sector. Zikmundova highlights the importance of combining digital tools with in-person meetings, stressing that face-to-face interaction remains essential for understanding people, trends, and customer needs. She also reflects on the role of industry platforms in increasing visibility, building relationships, and helping companies connect with both established professionals and new audiences.
English subtitles are available for this video.
